OUR APPROACH TO CREATIVE DESIGN
We have one goal – to create the design content that works. And today, that can mean a whole lot of things in addition to simply meeting business objectives.
Brands today come with no shortage of restrictions. And that’s perfectly fine with us and we believe the smaller the box, the bigger the idea.
Our combined creative and production team consists of writers, designers, art directors, editors, animators, directors, and producers – all working to produce quality design content for virtually every channel at the rapid speed of culture. Everything from commercials to Snap-chat filters.
Our seamless integration with media ensures that we not only make the best design content possible but that it’s backed by laser focus targeting, instant analytics and absolutely, positively no ad waste.
Creativity is an art, get it done by the artisans. “Creativity is contagious pass it on” we design creatives that are contagious and pass it on to customers.
LOGO & BRAND IDENTITY
A product can be quickly outdated, but a successful brand is timeless – we create timeless identities.
People don’t buy goods and services. They buy relations, stories and magic.
Information is only useful when it can be understood, we creatively design infographics for digital communication that can be perceived easily.
Web Content Creation
They say content is king.
One reason for this is that with so much noise on the web, the way to really get people’s attention is not to spam them to death but to provide them with high-quality, useful content to engage with.
If you are a part of the 77% B2C or 86% B2B organizations using content marketing to boost brand growth, you must make a concerted attempt to come up with high quality content that not only disseminates useful information but also does so in a manner that is engaging and arresting.
Content can take many forms – blog post, video, eBook, Tweet, infographic, advertisement, to name a few – the content creation process is nuanced and not always as simple as it might seem. But doing it well can truly impact your business. In fact, recent research proves that creating quality educational content makes customers 131% more likely to buy from your business.
If you want customers to start listening to you, you have to show up. What we mean by this is there are a lot of companies out there who aren’t producing enough articles or videos or pieces of content that you should be produced to build your influence.
The first step in planning your piece of content is to decide what form you want it to take. Some ideas will be stronger if they are represented visually, and could warrant an infographic or video. Other pieces of content may be best suited for plaintext. For those, a blog post, article, or eBook might be the best form.
We help you created great web content for you!
Digital Content Creation
Digital content creation is an important part of digital strategy. Every piece of content you create—including eNewsletters, white papers, blog posts, case studies and more—should be carefully crafted and designed to drive prospects to your brand, multiply organic reach and increase conversions.
Creating digital content in great quantities is simple, but creating quality material is more of a challenge. So many companies today simply flood the digital sphere with disposable content in order to enlarge their digital footprint, but if they don’t carefully manage the quality then they aren’t doing themselves any favors. Successful companies make an effort to create unique and strategic content that only improves their business interests and reputation when it is published. But creating quality content takes hard work and dedicated attention, which not many professionals have on hand.
We can create digital content for virtually every platform available today, and our team maintains continual training and research in new programs and technologies in order to be familiar with the best and most effective practices and options.
Mobile Content Creation
Digital mobile media is redefining how we read, view and are entertained. This is not a fad but a trend that will be a generational change. Mobile is becoming the default device of choice not the laptop. This device shift will be most prevalent in emerging nations including Asia and Africa as 3 billion more people go online on mobile devices. Not tethered personal computers.
For many people the way they consume is not when they use a PC but when they grab their phone from their pocket or purse or swipe their tablet screen.
Increasing opportunities for conversion exist because mobile offers a wider range of customer touch points. In the mobile universe, conversions go way beyond the sale. Signing up for a newsletter, sharing your content through social or downloading a white paper may be valuable customer touch points. Think about the range of mobile conversions with value for your business, then create content that fits within the context of your customers’ busy lives.
Content marketers recognize that web site design forms an integral part of content marketing. With smartphones, that may require implementing responsive web design and creating a web portal that works well across all devices. Customers expect a congruent experience across devices and channels, so it pays for your brand to give them what they want.
Video Content Creation
Look around and you’ll find that video content is being consumed like never before. YouTube has turned into the second biggest search engine in the world. That’s right, not Bing or Yahoo, but YouTube is where people are searching on right after Google for everything. Recipes, product demos, how-to videos – you name it, they’re searching for it.
According to Wyzowl’s State of Video Marketing report, 97 percent of businesses using explainer videos say it helps users understand their business better. And 73 percent of consumers say they’ve bought a product after watching a video.
According to Syndacast, using the word “video” in an email subject line boosts open rates by 19 percent. Even better, eMarketer says half of the marketers who used video in email campaigns saw increased click-through rates, increased time spent reading the email, and increased sharing and forwarding.
Yes, video has the potential to help your prospects and customers understand your business and create a ground for future promotions. But it’s also an amazing way to spread your ideas with meaningful stories. And that’s what makes it so exciting.
Also, you can use video to experiment with new and brave content and touch the emotional side of your target audience. Because videos are a mixture of visuals, motion and sounds, they allow you to create deep and more meaningful connections with people — while positioning your brand in the best possible way.
Photography – Visual Content
Visual content that communicates or compliments the valuable information you want to share with your audience is a pillar of any successful marketing strategy.
Whether you’re a hotel, restaurant, amazon retailer, travel company, or even a professional ninja trainer, you’re going to need a constant stream of professional images and visuals to promote your business successfully using today’s online mediums.
Does your business have an ample quantity of images to update all of your social media channels on a scheduled and consistent basis?
Do you spend a lot of time marketing your product or service online without getting a steady increase of traffic or inquiries?
Do you have the time and internal resources to make your own visual content?
Photos for businesses to use for promotion, campaigns, social media, point of sale, printed marketing materials and websites. We ensure that clients are provided with professional imagery that works seamlessly across print and online mediums.