DIGITAL MARKETING

ABCDigital Marketing Agency is an initiative here to help businesses unlock their true potential.

Take your business online – We help you find out which digital opportunities can most benefit your business and help to build your online presence.

“The online opportunity – Today’s world is a digital world, with nearly half the world online. With so many people using the internet, it makes sense for a business to tap into digital. Find out what opportunities exists and how a website, videos or social media could help you reach your goals.”

Your fist steps in online success – There are many ways to promote a business online. But before you can get started, you should familiarize yourself with how these digital channels work, which options are best suited to you and how to set up a clear plan or strategy that will help you achieve your goals and assess your results.

Build your web presence – From websites to local listings; mobile apps to social media, there are lots of ways to be found online. If a website is the best fit for your goals, you’ll need to have a basic grasp of how they work. Even more importantly, having design and usability best practices under your belt will help you build a website that tells your story well, and allow your customers to find what they need.

Plan your online strategy – From identifying your goals to knowing how to track your progress, this topic will show you how to put your best foot forward when creating a digital business strategy. Learn how to stand apart from the competition and how to impress customers at every point of their experience.

SEO - Search Engine Optimization

Search Engine
Optimization (SEO)

Make it easy for people to find a business on web – how to improve your ranking in search engines and improve brand awareness and sales with online advertising. Get started with search – Search engines makes it simple to find what you’re looking for with a click of a button. Make search work for you – Optimizing web pages correctly means more people can find your content faster. There are lots of ways to achieve this, so choosing the most effective methods will save you time and resources.

What is SEO? 

Search Engine Optimization or “SEO,” of course, is the art and science of getting your company or organization to the top of relevant searches on Google. SEO, in other words, is how smart people get free advertising on Google, Bing, or Yahoo.

With 85% market share, Google dominates search, and it is to Google that most customers go 24/7 to find companies, products, and services. Being on page one of Google, for free, or even better in one of the top three “organic” results on the search giant, means a free ad on Google running 24/7, a free ad appearing when potential customers search for your company, service or product. To get on Bing or Yahoo is just icing on the cake, and more free advertising.

We help you to get on the first page of Google and it requires the following:

  • Technical Optimization
  • Content Optimization
  • Link-Profile Optimization
  • Conversion optimization

Search engine optimization, when properly executed, can be profitable and sustainable. To be successful, an SEO service should consist of technical optimization, on-page optimization (content development, user-experience evaluation and improvements, and internal link optimization), and link outreach–the link outreach should only happen once link-worthy content (textual or otherwise) has been identified or created. The conceptually simple process of search engine optimization can become a difficult task. But do not worry, we are a Hyderabad based SEO company and here to help!

There are a variety of search engine optimization services which offer solutions for ranking issues, and deficiencies. Depending on your goals, and needs one, or a combination, of the below services may be right for your website.

  • Basic SEO
  • Local SEO
  • National SEO
  • SEO Audit

Ready to get SEO done for your website? Contact us!

SOCIAL MEDIA
OPTIMIZATION (SMO)

SMO is an important factor in your internet search rankings. This strategy is often overlooked by many companies, even though it can help increase your position within the search rankings.

Social media marketing and optimization of your blog or Website has become very important. Especially for an E-commerce site, Social media optimization is very important, as now people use social recommendation for buying products online. Moreover, being on Social media will help you to create a brand of your own.

SMO is the technique to promote your product, build a brand on various social channels. That includes video sites like Youtube, Vimeo, Social networking sites like Facebook, Twitter, Social bookmarking sites like Stumble Upon, Reddit and many more. After Google Panda and penguin updates, to build the trust factor and authority of your Website, your social media influence will play a great role.

Social Media Optimization

In social media, there are two important search engines you have to optimize for:

The search function within each social network

When you optimize for either search environment, there are some direct and indirect benefits. The direct benefit is simply more people finding your profile and connecting with you and visiting your website. The indirect benefit is from an extra link pointing to your website from your profile.

Studies show that companies that do not succeed with social media optimization are neglecting social media optimization, which offers the benefits of strengthening a brand, lead generation, increased visibility in the online space, and better connections with a company’s audience.

Messages in social media optimization can be tailored to specific groups of individuals, allowing social media managers to provide different offerings based on demographic and geographic profiles. For example, a soft drink maker may post a message about how cold a beverage is to Internet users in hot climates, while at the same time telling users in cold climates that drinking the beverage will remind them of summer.

With social networks experiencing colossal amounts of traffic each day, there’s a huge untapped marketing potential within such networks. A carefully planned SMO campaign, targeting relevant audience, could help your business get the extra boost it needs.

Ready to get the extra boost for your business? Contact us!

Be seen by customers at the very moment that they’re searching on Google for the things you offer. And only pay when they click to visit your website or call. Attract more customers: Whether you’re looking to bring in new website visitors, expand online sales, get the phones ringing or keep customers coming back for more, Google Ads can help.

Choose how you want to reach your customers: With text-based search ads, graphic display ads, YouTube video ads or in-app mobile ads, you have plenty of ways to reach potential customers with Google Ads.

Attract more customers: Whether you’re looking to bring in new website visitors, expand online sales, get the phones ringing or keep customers coming back for more, Google Ads can help.

Advertise locally or globally: Target your ads to customers in certain countries, regions or cities – or within a set distance from your business or shop.

Reach the right people at the right time: Your business gets found by people on Google precisely when they’re searching for the things that you offer.

You only pay for results.

Google Ads won’t charge you for displaying ads. Instead, you pay only when someone clicks your ad, views your video on YouTube or calls your business.

As for setting a budget, it’s your call. Some businesses spend tens of thousands of pounds a month, and others are comfortable investing several hundred.

Google Search Ads

Google Adwords - Search Ads

Search ads appear next to Google search results when people look for products and services you offer. And, you only pay when people click to visit your website or call your business.

On PCs, tablets, and smartphones, if the words people type into Google match your keywords, your ad can appear above the search results.
You only pay when people click — either to go to your website or to call your business. With millions of searches per day on Google, you can make sure your customers notice your brand, consider your offerings, and take action.

Built for your business:  Build marketing campaigns that meet your business needs without any of the guesswork – manage campaigns based on your goals, whether you’re looking to drive website visits or phone calls.

Your data, at your fingertips: See what’s working, what requires your attention and if there are any new opportunities with at-a-glance reporting for your campaigns.

Simple, effective tools: Reach the right customers and stay on top of your business goals with easy-to-use campaign management tools that help you plan, and improve results.

Get things done faster: Stay focused on what matters with simple views that help you get your most important work done – like creating ad extensions and monitoring performance – in one place.

Google Adwords -
Display Ads

Reach customers on the web and in apps – across devices.

Google Ads display ads appear on over two million websites and in over 650,000 apps, so your ad can show up wherever your audience is. With images or rich media, these ads let you include customized layouts, interactive elements, animations and more.

Reach the right customers: With millions of websites, news pages blogs, and Google websites like Gmail and YouTube, the Google Display Network reaches 90% of Internet users worldwide. With specialized options for targeting, keywords, demographics and remarketing, you can encourage customers to notice your brand, consider your offerings and take action.

Never stop improving: Measure your ads’ results and figure out which audiences are most receptive. Whether you’re looking to increase sales or get more calls, Google Ads helps you measure campaign performance so you can make adjustments and meet your objectives.

Display Ads
Video Advertising

Google Adwords -
Video Ads

Broadcast your story: Video ads are shown only to the people you want and you only pay when they watch. In other words, you won’t waste money advertising to people who aren’t interested in your business.

Choose your ideal customer: YouTube reaches more, 18-49 year-olds than any cable network in India. And with over one billion users, you can select the audience you want based on age, gender, location, interests and more. Plus, you only pay when they engage with your ad. If they skip it before 30 seconds (or the end) you don’t pay a penny.

See what’s working: Use YouTube’s Analytics tool to understand who’s watching your ads and how they’re interacting with them. You have complete control over your daily budget, so you can spend what you’re comfortable with.

Google Adwords -
App Ads

Reach users who will love your app: Universal App Campaigns help you promote your iOS or Android app to billions of users across Google – all from one campaign. Let Google’s machine learning help you find the best users and make the most of your budget.

Get more value from each ad: Universal App Campaigns use machine learning aimed at making the smartest decision for serving each ad, analyzing up to 300 million potential signal combinations in real time. Using Smart Bidding, you can tailor bids for your unique business goals – target cost per acquisition (tCPA) or target return on ad spends (tROAS).

Achieve your app marketing goals: Define actions that drive your business value (i.e. beat level 2, take a first ride or sign up for a trial). Universal App Campaigns are designed to deliver your ad to users who are likely to complete those actions.

Google App Ads
Social Media Moarketing

SOCIAL MEDIA MARKETING (SMM)

Social Media Marketing is the art and science of nurturing positive buzz about your business on everything from Facebook to LinkedIn, Twitter to Google+, Yelp to Blogs, YouTube to Pinterest, Instagram to Snapchat, and on and on. Common marketing objectives are to generate eWOM (electronic word of mouth), nurture social sharing and even viral pickup, move customers from prospect to fan to online evangelist, monitor brand reputation online, and even just have fun (while pretending to work). In short SMM refers to the process of gaining traffic or attention through social media sites.

Social media can also help build links that in turn support into SEO efforts. Many people also perform searches at social media sites to find social media content. Social connections may also impact the relevancy of some search results, either within a social media network or at a ‘mainstream’ search engine.

We help you nurturing positive buzz about your business and it requires the following:

  • Establishing a social media presence on major platforms
  • Creating shareable content and advertorials
  • Cultivating customer feedback throughout the campaign through surveys and contests

If you want to get Social Media Marketing done by experts? Contact us!

Facebook Advertising

There is a lot of flexibility when it comes to choosing the types of ads you want to produce for your Facebook page. This will depend on what you are offering for the campaign and the type of audience you want to promote. Over the last couple of years, Facebook has spent a great deal of time and effort to adjust the types of ads it offers to really be tailored to suit the needs of business owners and users. The first question you want to ask yourself is what is the objective of the advertisement that you are going to post?

Different types of ads serve the following purpose:

 

  • Generate traffic to your website
  • Boost likes and engagement for your page
  • Install and promote your mobile and desktop applications
  • Direct people to your business, ecommerce platform or event.
Facebook Advertising

Get traffic to your website. Some of the ways to generate traffic to your website are as follows

Send people to your website

This option is utilized to set the destination when someone clicks on the advert to a custom URL of your choice. This ad simply displays a title, short description, and the URL of the link you wish to display. This option is best if you want to direct someone to your homepage, online store, contact page or any other page on your website that you want people to see.

Increase conversion on your website

If you choose to implement and increase conversion on your website campaign you will be given a short code. This code is added to the page that you wish to track conversion on. For example, if you want to track how many people subscribe to a newsletter on your page, you should add this to your newsletter confirmation page. You can then optimize the ad to reach out to people in your audience that you would like to convert.

Boost likes and engagement for your page

Boosting your post will create an ad from a post that you have already created on your page. This is best used when you want to get a wider audience to see what you have posted. The goal for a post boost is to increase the number of people viewing, liking, commenting and sharing the content that you have published

 

Promote your page

Promoting your page gives you the ability to custom set and optimizes a campaign to reach out to people in your target market. The primary goal of this is, getting users to like and follow your page. When you have a user liking your page your posts may appear in their news feed organically. This option is best used when you want to grow your support base.

Get installs for your app

This option creates an ad specifically for mobile and tablets. The ad contains a link that sends the user directly to the app store where they can install your app. This is great when you want to convert Facebook users to mobile app users. These ads can be optimized for the type of operating systems you want to target (For example, iOS/Android) and whether you want to target mobile or tablet.

Increase engagement in your app

This option sends users that click on your ad directly to specific areas of the app that you want people to go to. This can be integrated into the app with the Facebook SDK to measure how successful the campaign is going to be. Raise attendance at your event, you can direct people to your business by creating localized ads. For this, you need to set a custom radius and target people in locations where you operate. This option is great for brick and mortar businesses to increase their in-store sales and local foot traffic.

Get people to claim your offer

If you want to create an advert with a couple or discount/deal code, then the best option is the “Get people to claim your offer campaign”. This ad can be optimized to choose the audience that sees your ad. You can also set a limit on how many people can claim the offer.

Reach people near your business

Reach people near your business by creating localized ads targeting people around where you operate by setting a custom radius. This option is great for brick and mortar businesses to increase their in-store sales and local foot traffic.

Instagram Advertising

Instagram Marketing

If you’re one of Instagram’s 800 million monthly active users, you’ll know how powerful the social network is as a marketing platform.

Instagram is a prime place to promote your products, connect with your customers, and reach new people within your target market. Everyone else is doing it, but the question is: can your business find success? And how?

There’s no other way about it: the absolute best way to market your business on Instagram is by running an Instagram contest.

Whether you’re looking to get more followers, capture leads, or sell more products, running a contest is – bar none – the best way to do all three when it comes to Instagram marketing.

If you’re an avid user of the platform, you’ll know just how many brands run giveaways, photo contests, and sweepstakes to build up their fanbases, boost engagement and simply sell more.

To know more details and discuss further contact us and we will take a look at a few ways you can use Instagram contests to take your business’ social media marketing to the next level.

E-mail Marketing

Email marketing is a powerful tool for acquiring, engaging, and retaining customers to help your business thrive. Majorly, there are four types of email marketing: email newsletters, acquisition emails, retention emails, and promotional emails. Email marketing is a powerful way to increase retention, engagement, and revenue. We design Marketing Campaigns to be easy to learn and efficient to use so that you can achieve results quickly.

Use email newsletters to provide your subscribers with timely, expected, and helpful updates from your brand. Include thought leadership or how-to’s, announcements about your product or service, insider-peeks into your business, or any other engaging content that adds value to your subscribers’ inboxes.

email-marketing

Leverage acquisition emails to drive trial and signups among those who have opted into your emails but haven’t yet converted. Send compelling offers or information to show them the value of becoming a paid or active customer.

Advanced email marketers use retention emails as a powerful way to keep hard-won users or customers active. Send a special message to subscribers who haven’t opened an email from you lately, perhaps including a special offer or requesting feedback.